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Comment La Presse Magazine Peut-Elle Cibler Les 15-24 Ans Qui Se Percoivent Plus Jeunes Ou Plus Agés ?

Author

Listed:
  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Until now, subjective age has little been used as a segmentation criterion because of its difficulty to access targets defined by this variable. This research demonstrates how subjective age defined from the individual interests, has an operational capacity to characterize the magazine audiences aimed to the 15-24 year old young women.

Suggested Citation

  • Denis Guiot, 2007. "Comment La Presse Magazine Peut-Elle Cibler Les 15-24 Ans Qui Se Percoivent Plus Jeunes Ou Plus Agés ?," Post-Print halshs-00169091, HAL.
    • Handle: RePEc:hal:journl:halshs-00169091
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00169091
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