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La fréquentation des points de vente : valeur du client, fréquence de visite, fidélité et inertie des choix

Author

Listed:
  • Pierre Volle

    (CLAREE - Centre lillois d'analyse et de recherche sur l'évolution des entreprises - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cette recherche se donne pour objectif de présenter les résultats de plusieurs études concernant la fréquentation des points de vente. Les investigations portent sur trois dimensions essentielles pour caractériser la fréquentation d'une grande surface alimentaire : la valeur du client, la fréquence de visite et la fidélité.

Suggested Citation

  • Pierre Volle, 2000. "La fréquentation des points de vente : valeur du client, fréquence de visite, fidélité et inertie des choix," Post-Print halshs-00164827, HAL.
    • Handle: RePEc:hal:journl:halshs-00164827
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00164827
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