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Diffusion d'information sociétale et stratégie de légitimation : une étude longitudinale appliquée au cas Péchiney

Author

Listed:
  • Bruno Oxibar

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Frédérique Déjean

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cette communication consiste en une étude des pratiques de diffusion d'information sociétale du Groupe Péchiney. Nous nous interrogeons sur les déterminants d'une telle diffusion. Le cadre théorique mobilisé est la théorie de la légitimité : nous considérons la diffusion d'information sociétale telle une stratégie de légitimation. Nos résultats montrent en particulier qu'un des objectifs de la diffusion d'information sociétale est de répondre aux attentes de la société civile. A l'aide de la théorie du media agenda setting, nous proposons également une mesure de la pression de l'opinion publique.

Suggested Citation

  • Bruno Oxibar & Frédérique Déjean, 2006. "Diffusion d'information sociétale et stratégie de légitimation : une étude longitudinale appliquée au cas Péchiney," Post-Print halshs-00159371, HAL.
    • Handle: RePEc:hal:journl:halshs-00159371
    as

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