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Les grandes entreprises modèles » et les coûts cachés de la responsabilité sociétale des entreprises

Author

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  • Françoise Quairel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

We use the neo-institutional and legitimacy theoretical perspective in order to analyze the "business case" i.e. the arguments in favor of sustainable developement and best practices, stated by organizations of "The Big Model Companies" that are commited in CSR and want to incitate managers that CSR is a win-win strategy and makes good business sense. This responses to stakeholder's pressure enact partial conformity strategies in order to enhance or gain legitimacy in a volontary exercise and in order to avoid mandatory regulations. Conflictuals stakeholders needs, costs and implementation problems are not mentioned. This approach involves impression management strategies more symbolic than effective and contribute to actor's scepticism. We argue that strategic management of CSR involves to give up magical discourses for dealing with unavoidable dilemnas

Suggested Citation

  • Françoise Quairel, 2003. "Les grandes entreprises modèles » et les coûts cachés de la responsabilité sociétale des entreprises," Post-Print halshs-00150848, HAL.
    • Handle: RePEc:hal:journl:halshs-00150848
    as

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