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The role of goal congruence in the formation of consumer emotions

Author

Listed:
  • F. Espinoza
  • W. Nique
  • R. Ferraz de Souza

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

This research tests a new model of emotions' formation and its influence on attitude and purchase intention. Results show that goal congruence is an antecedent of emotions, which in turn impact attitude and purchase intention. The findings also shed light on the moderator role of goal relevance.

Suggested Citation

  • F. Espinoza & W. Nique & R. Ferraz de Souza, 2006. "The role of goal congruence in the formation of consumer emotions," Post-Print halshs-00135508, HAL.
    • Handle: RePEc:hal:journl:halshs-00135508
    as

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