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Be yourself or rather be your Brand! Care of the Self as a Control Tool in a Cosmetics Firm

Author

Listed:
  • Claire Dambrin

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Caroline Lambert

Abstract

Care of the self, a technique for governing the individual in society, proves to be equally a control technique for the individual in the firm. In a firm dedicated to the cult of beauty, there is a blurring of the lines between employee and consumer individual. This blurring makes care of the self a control tool whose rising power over individuals is all the greater because it is nurtured and maintained by the individuals themselves

Suggested Citation

  • Claire Dambrin & Caroline Lambert, 2006. "Be yourself or rather be your Brand! Care of the Self as a Control Tool in a Cosmetics Firm," Post-Print halshs-00125686, HAL.
    • Handle: RePEc:hal:journl:halshs-00125686
    as

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    Cited by:

    1. Manel Khedher, 2019. "Conceptualizing and researching personal branding effects on the employability," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 99-109, March.

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