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L'interface homme-machine en commerce électronique : vers une création de lien social comme outil de positionnement stratégique

Author

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  • Jean-François Notebaert

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • Jean-François Notebaert, 2005. "L'interface homme-machine en commerce électronique : vers une création de lien social comme outil de positionnement stratégique," Post-Print halshs-00112789, HAL.
    • Handle: RePEc:hal:journl:halshs-00112789
    as

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    Cited by:

    1. NOTEBAERT, Jean-François, 2006. "Commerce équitable en grande distribution et « résistance » du consommateur : une solution multicanal intégrant les fournisseurs," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2006-01, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
    2. Ben Mimoun, Mohammed Slim & Poncin, Ingrid, 2015. "A valued agent: How ECAs affect website customers' satisfaction and behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 70-82.
    3. NOTEBAERT, Jean-François & ASSADI, Djamchid & ATTUEL-MENDES, Laurence, 2007. "L'individualisation de la relation client sur Internet : un élément préalable à tout nouveau modèle économique," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2007-02, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.

    More about this item

    Keywords

    comportement du consommateur;

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