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Comprendre la satisfaction dans le contexte des services sportifs associatifs (SSA) : une analyse à partir du modèle tétraclasse

Author

Listed:
  • Guillaume Bodet

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Bernard Meurgey

Abstract

Considérant que la satisfaction des consommateurs s'avère être un levier stratégique à la pérennisation des organisations prestataires de services, cette recherche s'inscrit dans une démarche d'améliorationde la connaissance des logiques de contribution des éléments de l'offre de services sportifs associatifs (SSA) à la satisfaction des adhérents. Le recours au modèle tétraclasse (Llosa, 1996) appliqué aux SSA proposant des pratiques de forme confirme l'existence de quatre logiques de contribution. Cette meilleure compréhension doit permettre aux responsables des organisations prestataires d'établir une hiérarchie au sein de leurs actions managériales d'ajustement de l'offre de services aux attentes des pratiquants sportifs.

Suggested Citation

  • Guillaume Bodet & Bernard Meurgey, 2005. "Comprendre la satisfaction dans le contexte des services sportifs associatifs (SSA) : une analyse à partir du modèle tétraclasse," Post-Print halshs-00112555, HAL.
    • Handle: RePEc:hal:journl:halshs-00112555
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    Keywords

    marketing; management; sport;
    All these keywords.

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