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Les valeurs chinoises et la consommation : l'influence occidentale et le phénomène d'acculturation

Author

Listed:
  • A. Jolibert

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Z. Meng Xia

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Carlina Obino Correa Werle

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

L'acculturation a été principalement étudiée chez les immigrés. Il n'en est pas de même en Chine ou elle s'apparente plus à une modification de la culture dominante. Différents facteurs d'acculturation sont identifiés notamment la pénétration de valeurs occidentales, la politique de l'enfant unique, les conséquences de la révolution culturelle et la multiplication des contacts avec le monde occidental.

Suggested Citation

  • A. Jolibert & Z. Meng Xia & Carlina Obino Correa Werle, 2006. "Les valeurs chinoises et la consommation : l'influence occidentale et le phénomène d'acculturation," Post-Print halshs-00105478, HAL.
    • Handle: RePEc:hal:journl:halshs-00105478
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