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Proposition of Conceptual Model describing the Impact of Marketing Strategies on Location Strategieswithin the Context of Clothing Retailing

Author

Listed:
  • Abir Toumi

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Gérard Cliquet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

Although several researchers have dealt with location science through the development ofspatial models and methods, they have never really sought to deepen the marketing bases ofthis precept. The purpose of this exploratory paper is therefore to propose a conceptual modelwhich describes the impact of network marketing strategies on the location characteristicswithin the context of clothing retailing.

Suggested Citation

  • Abir Toumi & Gérard Cliquet, 2006. "Proposition of Conceptual Model describing the Impact of Marketing Strategies on Location Strategieswithin the Context of Clothing Retailing," Post-Print halshs-00102366, HAL.
    • Handle: RePEc:hal:journl:halshs-00102366
    as

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