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La gestion de l'expérience : de la recherche au contrôle

Author

Listed:
  • Christine Petr

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

Accueillir des consommateurs dans ses locaux est un challengequotidien pour le manageur : celui de la gestion de chaqueépisode expérientiel. Face à un tel défi, le chercheur peutactivement participer à l'identification des attributs et de lasymbolique des événements et des expériences, à repérer lesfacteurs d'incidents pour mesurer les seuils de dégradationexpérientielle, et à anticiper et retranscrire les emblèmes del'expérience vécue. Sachant que ces contributions sont limitéespar de possibles comportements de transgression et par lamultiplicité des variables intervenantes, la conception d'unprogramme de gestion des expériences vécues sur les lieux del'entreprise tient sans doute dans un accroissement descollaborations entre chercheurs et professionnels.

Suggested Citation

  • Christine Petr, 2002. "La gestion de l'expérience : de la recherche au contrôle," Post-Print halshs-00094559, HAL.
    • Handle: RePEc:hal:journl:halshs-00094559
    as

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    Citations

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    Cited by:

    1. de Lassus, Christel & Anido Freire, N., 2014. "Access to the luxury brand myth in pop-up stores: A netnographic and semiotic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 61-68.
    2. Jaziri, Dhouha, 2019. "The advent of customer experiential knowledge management approach (CEKM): The integration of offline & online experiential knowledge," Journal of Business Research, Elsevier, vol. 94(C), pages 241-256.
    3. de Andrade-Matos, Mariana Bueno & Richards, Greg & de Lourdes de Azevedo Barbosa, Maria, 2022. "Rethinking authenticity through complexity paradigm," Annals of Tourism Research, Elsevier, vol. 92(C).

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