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Développer un produit nouveau : méthodes et outils

Author

Listed:
  • A. Fayolle

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Conceptions de l'entrepreneuriat. Genèse et fondements de l'entrepreneuriat. L'entrepreneuriat, phénomène économique et social. L'entrepreneuriat, champ de recherche. L'entrepreneuriat, domaine d'enseignement. Entrepreneuriat et dialogique individu/création de valeur nouvelle. Dialogique individu/création de valeur nouvelle. L'individu dans la dialogique : l'adéquation homme/projet. Création de valeur nouvelle dans la dialogique. Entrepreneuriat et processus. Définition du processus. Des métaphores pour imager les processus. Des théories pour modéliser la dynamique des processus. Temps et processus. Dynamiques du processus entrepreneurial. Modélisation du processus. Déclenchement du processus : intention et/ou déplacement. Engagement dans le processus. Survie/développement : échec ou réussite

Suggested Citation

  • A. Fayolle, 2005. "Développer un produit nouveau : méthodes et outils," Post-Print halshs-00094467, HAL.
    • Handle: RePEc:hal:journl:halshs-00094467
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    Keywords

    Introduction; entrepreneuriat;

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