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Réalités (ou apparences ?) de l'hyperréalité : une application au cas du tourisme de loisirs

Author

Listed:
  • Laurence Graillot

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

Although hyperreality is not a subject commonly studied in marketing, it characterizes an increasing number of leisure and tourist places. In this article, we build a theoretical model to have a better understanding of this phenomenon in order to define it. This model as well as a study of leisure tourist universes help us to identify the attributes and commercial strategies that are used to create a hyperreal environment. We also explore the strategic opportunities and threats associated with developing hyperreality on commercial grounds.

Suggested Citation

  • Laurence Graillot, 2005. "Réalités (ou apparences ?) de l'hyperréalité : une application au cas du tourisme de loisirs," Post-Print halshs-00078058, HAL.
    • Handle: RePEc:hal:journl:halshs-00078058
    as

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    Cited by:

    1. Amélie Fiorello & Damien Bo, 2015. "Valeurs de consommation dans l’écotourisme communautaire. Une approche par les récits de voyage," Revue française de gestion, Lavoisier, vol. 0(4), pages 33-52.
    2. Marie-Catherine Husson Paquier & Sophie Morin-Delerm, 2017. "L'acheteur, un excellent storyteller : Le cas de l'acheteur de produits monastiques," Post-Print hal-03693982, HAL.

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