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Les normes sociales : une arme dans la bataille concurrentielle ?

Author

Listed:
  • Didier Retour

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Eric Vatteville

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Social Norms : a weapon in the competitive battle ?AbstractThe introduction of social norms is developing all over the world. This phenomenon has an obvious economic interest : better control of the competition. In these circumstances the corporations involved in this trend need to publicize the efforts they are making to respect social norms. However, the means French and international corporations employ to highlight their respect of social norms are somewhat limited for the moment. The authors attempt to explain this paradox and point out how the situation is likely to evolve

Suggested Citation

  • Didier Retour & Eric Vatteville, 2005. "Les normes sociales : une arme dans la bataille concurrentielle ?," Post-Print halshs-00077913, HAL.
    • Handle: RePEc:hal:journl:halshs-00077913
    as

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