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Impact de la couleur de fond sur les croyances envers le produit: une approche multi-culturelle

Author

Listed:
  • Bernard Roullet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • N. Ben Dahmane Mouelhi
  • Olivier Droulers

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • Bernard Roullet & N. Ben Dahmane Mouelhi & Olivier Droulers, 2003. "Impact de la couleur de fond sur les croyances envers le produit: une approche multi-culturelle," Post-Print halshs-00077435, HAL.
    • Handle: RePEc:hal:journl:halshs-00077435
    as

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    Citations

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    Cited by:

    1. Amel Arabi, 2017. "Influence Of Colors On Consumer Behavior “Conceptual And Theoretical Approaches”," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 163-170, June.
    2. Noama Abbas & Veronique Cova, 2015. "The Relationship between Customer's Acculturation and His Perception of the Physical Environment of Service: A Qualitative Study of Old Palaces Rehabilitated as Restaurants in the Historic City of Dam," Post-Print hal-02062331, HAL.
    3. Amel Arabi, 2018. "Impact Of Packaging’ Color On Pharmaceutical Product Perception And Consumer Beliefs," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 115-121, April.

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