IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00010394.html
   My bibliography  Save this paper

La satisfaction du consommateur revisitée, à la lumière des types psychologiques de Carl Gustav Jung

Author

Listed:
  • Catherine Heitmann-Ménager

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

The focus of this research is to investigate these main questions : is satisfaction cognitively driven and/or affectively driven ? Can individual differences explain some apories in satisfaction research? Jung's psychological types (1921), operationalized through the Myers-Briggs Type Indicator (1962) are especially relevant because of the differences made between "thinking" types and "feeling" types in an evaluation process. The analysis of 48 consumers' life stories about their cars (16 psychological types x 3 narrators), from the first one they owned to the actual one, suggests four types mode when consumers realize an introspection about their evaluation process. To our knowledge, the MBTI has never been used by academians in consumer satisfaction research. Neither has the link been made between personality types and the satisfaction process

Suggested Citation

  • Catherine Heitmann-Ménager, 2005. "La satisfaction du consommateur revisitée, à la lumière des types psychologiques de Carl Gustav Jung," Post-Print halshs-00010394, HAL.
    • Handle: RePEc:hal:journl:halshs-00010394
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00010394. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.