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Une approche du phénomène d'hyperréalité à partir d'études des parcs Disney

Author

Listed:
  • Laurence Graillot

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

Dans cet article, nous nous intéressons à l'hyperréalité, phénomène conçu pour offrir aux individus en quête d'émotions des expériences de vie. Dans un premier temps, nous présenterons l'hyperréalité de façon générale. Puis nous restreignons notre recherche aux univers touristiques hyperréels et plus particulièrement aux parcs Disney afin de mettre en évidence plusieurs conditions neccessaires à leur succès, les thèmes mis en scène, les attributs de ces univers et la perception de ces environnements par le public.

Suggested Citation

  • Laurence Graillot, 2004. "Une approche du phénomène d'hyperréalité à partir d'études des parcs Disney," Post-Print halshs-00008412, HAL.
    • Handle: RePEc:hal:journl:halshs-00008412
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    Cited by:

    1. Marie-Catherine Husson Paquier & Sophie Morin-Delerm, 2017. "L'acheteur, un excellent storyteller : Le cas de l'acheteur de produits monastiques," Post-Print hal-03693982, HAL.

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