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La stratégie de la distribution : des interrogations managériales aux contributions académiques

Author

Listed:
  • Marc Filser

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

Le secteur du commerce de détail connaît une remise en cause d'un certain nombre de modèles stratégiques dominants qui ont accompagné les transformations de ce secteur depuis une cinquantaine d'années. Les professionnels du secteur sont ainsi confrontés à la recherche de nouveaux cadres normatifs susceptibles d'orienter leur prise de décision. Cet article analyse les contributions possibles des recherches académiques à trois champs stratégiques majeurs du distributeur : le cadre stratégique du détaillant, l'optimisation du canal de distribution et le positionnement de l'offre du point de vente.

Suggested Citation

  • Marc Filser, 2004. "La stratégie de la distribution : des interrogations managériales aux contributions académiques," Post-Print halshs-00008356, HAL.
    • Handle: RePEc:hal:journl:halshs-00008356
    as

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    Citations

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    Cited by:

    1. Steils, Nadia & Crié, Dominique & Decrop, Alain, 2019. "Online consumer learning as a tool for improving product appropriation," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 51-57.
    2. Karim Garrouch & Mohamed Nabil Mzoughi & Ichrak Ben Slimane & Olfa Bouhlel, 2011. "An Investigation into the Consumers¡¯ Sensitivity of the Logistics Efficiency," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 2(2), pages 114-128, May.
    3. Rola Hussant-Zébian & Shérazade Gatfaoui, 2015. "Expériences voulues et expériences vécues dans les centres commerciaux : le cas du Val d'Europe," Post-Print hal-01133663, HAL.
    4. Pederzoli, Daniele, 2008. "The internationalisation of voluntary groups: An exploratory analysis of selected value chain aspects," Journal of Retailing and Consumer Services, Elsevier, vol. 15(2), pages 118-126.
    5. Christophe Bezes, 2013. "L'image du magasin : définition, effets, mesure et perspectives de recherche," Post-Print hal-02086704, HAL.
    6. Christophe Bezes & Bertrand Belvaux, 2012. "Which elements of differentiation for commercial websites? A transmitted image approach [Quels éléments de différenciation pour les sites web marchands ? Une approche par l'image transmise]," Post-Print hal-02086743, HAL.

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