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Spectacles vivants, logiques de consommation et construction d'expériences : le paradoxe d'une offre à la fois unique et plurielle

Author

Listed:
  • Mathilde Pulh

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Dominique Bourgeon-Renault

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Patrick Bouchet

Abstract

Competition speed, operational difficulties, larger targets constraint the living spectacle market to move towards a better understanding of its audience in order to increase the frequentation of the broadcasting places. In this study, we show that the professionals are confronted to a multiplicity of valorisation behaviours and logics of consumption. Consequently, we consider various marketing strategies for the organizers to construct the consumption experiences through single (in terms of event) as well as plural offers (several facets).

Suggested Citation

  • Mathilde Pulh & Dominique Bourgeon-Renault & Patrick Bouchet, 2005. "Spectacles vivants, logiques de consommation et construction d'expériences : le paradoxe d'une offre à la fois unique et plurielle," Post-Print halshs-00007695, HAL.
    • Handle: RePEc:hal:journl:halshs-00007695
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    Cited by:

    1. Nico Didry & Isabelle Frochot & Dominique Kreziak, 2019. "Ski-Clubbing : transforming and upgrading the touristic ski experience ?," Post-Print halshs-03195764, HAL.

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