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Regards croisés sur un dispositif de dynamisation du commerce de centre-ville : Une étude exploratoire des places de marché en ligne

Author

Listed:
  • Madiha Bendjaballah

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Lydie Belaud

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Sandrine Heitz-Spahn

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Béatrice Siadou-Martin

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

Abstract

This research looks at local marketplaces, set up with the support of local authorities, which have flourished in France, particularly in response to the consequences of the Covid-19 pandemic and to the challenges of the economy digitalization. Understanding the factors behind the success and failure of these tools raises questions about their ability to shape the future of town centre retailing. This research is based on a variety of data: press articles reporting on different experiences, semi-directive interviews with town-center managers and consumer opinions. The triangulation of this data highlights strategic and operational issues. Finally, the contributions, limitations and avenues for research are detailed.

Suggested Citation

  • Madiha Bendjaballah & Lydie Belaud & Sandrine Heitz-Spahn & Béatrice Siadou-Martin, 2024. "Regards croisés sur un dispositif de dynamisation du commerce de centre-ville : Une étude exploratoire des places de marché en ligne," Post-Print hal-05011865, HAL.
  • Handle: RePEc:hal:journl:hal-05011865
    Note: View the original document on HAL open archive server: https://hal.univ-lorraine.fr/hal-05011865v1
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    File URL: https://hal.univ-lorraine.fr/hal-05011865v1/document
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