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Vers un champagne bashing

Author

Listed:
  • Jean Marie Cardebat

    (BSE - Bordeaux sciences économiques - UB - Université de Bordeaux - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

Abstract

Baisse importante des ventes depuis deux ans, perte de réputation, problématiques socio-environnementales… les nuages obscurcissant le ciel champenois se multiplient. La star des vins pourrait subir un bashing sans précédent si elle ne se réconcilie pas rapidement avec des consommateurs et distributeurs qui ne comprennent pas les récentes hausses de prix, au regard d'une qualité qui se banalise face à la concurrence.

Suggested Citation

  • Jean Marie Cardebat, 2025. "Vers un champagne bashing," Post-Print hal-04996566, HAL.
    • Handle: RePEc:hal:journl:hal-04996566
    Note: View the original document on HAL open archive server: https://hal.science/hal-04996566v1
    as

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    File URL: https://hal.science/hal-04996566v1/document
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