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Intrinsic Motivation to Promote Demand Flexibility: A Field Experiment From Household Demand

Author

Listed:
  • Adélaïde Fadhuile

    (GAEL - Laboratoire d'Economie Appliquée de Grenoble - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes, UGA UFR FEG - Université Grenoble Alpes - Faculté d'Économie de Grenoble - UGA - Université Grenoble Alpes)

  • Daniel Llerena

    (GAEL - Laboratoire d'Economie Appliquée de Grenoble - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes)

  • Béatrice Roussillon

    (GAEL - Laboratoire d'Economie Appliquée de Grenoble - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes)

Abstract

In this article, we design a non monetary demand response program to increase the share of intermittent renewable energy in the electricity production mix. We conduct a randomized field experiment over two years based on 165 households. We collect unique high-dimensional electricity data on thirty-minute household electricity consumption giving more than 6 millions observations. We introduce demand response with nonmonetary incentives coupled by a set of nudges addressing the cognitive biases that impede the optimization of electricity consumption and thus demand flexibility. Using a difference-in-differences approach, we estimate the effect of our non monetary demand response program on electricity consumption. Our results are encouraging, as demand was successfully decrease by 21 percent during the peak load event and increased by 17 percent during the peak energy production event. Data deposition : data to replicate results in this paper have been deposited in https://doi.org/10.57745/YTSBGL.

Suggested Citation

  • Adélaïde Fadhuile & Daniel Llerena & Béatrice Roussillon, 2025. "Intrinsic Motivation to Promote Demand Flexibility: A Field Experiment From Household Demand," Post-Print hal-04989682, HAL.
    • Handle: RePEc:hal:journl:hal-04989682
    DOI: 10.1177/01956574251320363
    as

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