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Overcoming reactance to climate change: The Business-Ecology Nexus

Author

Listed:
  • G. Liyanaarachchi
  • T. C. Gamage
  • G. Viglia
  • F. Charton-Vachet

    (Audencia Business School)

Abstract

This study explores how concerns around misinformation, data integrity, and information asymmetry fuel psychological reactance among small business owners, impeding their adaptability to climate change initiatives. Through interviews with 25 small business owners across four countries, we uncover this reactance stemming from information risks. We propose the 'Business Ecology Nexus' framework to address these challenges. Grounded in co-creation and customer engagement principles, this framework manages psychological reactance by balancing ecological and business values, providing a strategic pathway for small businesses to mitigate information risks and drive climate change adaptation. Our work offers actionable recommendations for businesses, climate authorities, technical experts, and policymakers to implement environmental strategies that protect businesses, consumers, and ecosystems.

Suggested Citation

  • G. Liyanaarachchi & T. C. Gamage & G. Viglia & F. Charton-Vachet, 2025. "Overcoming reactance to climate change: The Business-Ecology Nexus," Post-Print hal-04979127, HAL.
    • Handle: RePEc:hal:journl:hal-04979127
    DOI: 10.1016/j.jbusres.2025.115229
    Note: View the original document on HAL open archive server: https://hal.science/hal-04979127v1
    as

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