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Économie et politique rurale : le couple "produit/territoire"

Author

Listed:
  • Anne Rollet

    (AMU - Aix Marseille Université, CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

The product/territory pair seeks to understand the articulation between the global, national or local value chain and the inter-organizational strategies of the producers of the territory. This strategic approach focuses on product flows and service flows, that is to say: - on the one hand, the elements of differentiation and organization of an offer linked to a specific territory and to the balance between entrepreneurial strategy and collective strategy, - on the other hand, the expectations of the different stakeholders along the value chain. The aim here is to instruct the product/territory pair in its role in promoting differentiation. Different types of couplings are mentioned: epicureans, locavores and fair trade. The sheet concludes with a design that combines "research - teaching - action sustainable development objectives" to better understand the needs of stakeholders in the emergence and growth of responsible innovations.

Suggested Citation

  • Anne Rollet, 2024. "Économie et politique rurale : le couple "produit/territoire"," Post-Print hal-04974307, HAL.
    • Handle: RePEc:hal:journl:hal-04974307
    Note: View the original document on HAL open archive server: https://amu.hal.science/hal-04974307v1
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    File URL: https://amu.hal.science/hal-04974307v1/document
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