IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04968641.html
   My bibliography  Save this paper

The Legitimacy Of A Private Label Food Brand To Offer New Healthy Products "Good For Human Health" And Its Impact On The Purchase Intention Of This Brand'S Products

Author

Listed:
  • Codjovi Rodrigue Dogble

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

Several studies have addressed the issue of brand legitimacy. However, very few studies have focused on the legitimacy of private labels to market or to propose new products that are "good for human health". To fill this gap, we propose a theoretical model that relates the explanatory factors of the legitimacy of a private label on its health commitments. We use a quantitative approach to test our structural model. The data collection concerns several core private labels

Suggested Citation

  • Codjovi Rodrigue Dogble, 2022. "The Legitimacy Of A Private Label Food Brand To Offer New Healthy Products "Good For Human Health" And Its Impact On The Purchase Intention Of This Brand'S Products," Post-Print hal-04968641, HAL.
    • Handle: RePEc:hal:journl:hal-04968641
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04968641. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.