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E-purchasing and consumer attitude: an empirical examination with intervening role of risks management

Author

Listed:
  • N.A. Mehnaz
  • Jiahua Jin
  • Muhammad Akib Warraich

    (ESC [Rennes] - ESC Rennes School of Business)

  • Abdul Waheed

    (University of Management & Technology Lahore)

  • Muhammad Usman

Abstract

This study investigates the insights into risk factors that influence online purchase intention along with the mediating impact of consumer attitude toward various factors related to e-purchasing. A comprehensive survey was conducted through the active involvement of 618 proficient respondents. The findings of the study supported the notion that product risk (PR), privacy risk (PriR), and financial risk (FR) possess a statistically significant, while negatively mediating influence on individuals' attitudes toward their intention toward online purchasing. It has been observed that the return policy (RP) positively influences the consumer attitude (CA) towards an intention to purchase online (Pur). The impact of non-delivery risk (NDR) on attitude is found to be inconsequential in academic research. The post-hoc analysis has demonstrated that attitudes play a significant and complete role in influencing the intention to purchase online, whereas NDR has no mediation.

Suggested Citation

  • N.A. Mehnaz & Jiahua Jin & Muhammad Akib Warraich & Abdul Waheed & Muhammad Usman, 2024. "E-purchasing and consumer attitude: an empirical examination with intervening role of risks management," Post-Print hal-04966869, HAL.
    • Handle: RePEc:hal:journl:hal-04966869
    DOI: 10.1504/IJISCM.2024.144417
    as

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