Strategic analysis of telecommunications companies: The case of Orange Côte d'Ivoire (OCI)[L'analyse stratégique des entreprises de télécommunication : Cas de Orange Côte d'Ivoire (OCI)]

This research makes a strategic diagnosis of the Orange Côte d'Ivoire company in a dynamic and uncertain context. To do this, it follows a qualitative mode of investigation. A total of thirteen members of the company were interviewed. The results show that Orange Côte d'Ivoire's competitive advantages include its powerful brand, its rich history, the quality of its resource management and its ownership of strategic resources. However, while it is true that the company has internal strengths, it also has weaknesses, and must find solutions to address these. In addition, the external environment presents both opportunities and threats to which the company must seek to adapt. The results also show that the sources of competitive advantage are interrelated. This is also the case for internal strengths and weaknesses, and external threats and opportunities. The interest of this work lies in the fact that it is part of action research and makes a contribution to knowledge on strategic management, with a particular focus on the telephony sector in a sub-Saharan context. Finally, it makes a managerial contribution to the strategic performance of companies in this sector through the concrete solutions it proposes.