Strange case of Dr. LinkedIn & Mr. Instagram: workers’ strategies for segmenting their online identity

The world of organizations is at a crucial crossroad regarding people's identities and their interactions. As the boundaries between life online and offline break down, and people become seamlessly connected to each other and surrounded by smart, responsive objects, the organizational action is increasingly affected by the fact that we are all becoming integrated into an "infosphere" (see Luciano Floridi: The Fourth Revolution: How the Infosphere Is Reshaping Human Reality, Oxford University Press, 2014). Organizations can be redesigned to enable and empower people in their "onlife" world. However, it is the time to interpret people not only as actors who change the world through technology but also as subjects who are transformed by technology itself and enhanced by their willingness to experiment with new forms of structuring. Indeed, some organizations might actively look for crossroads to dynamize their routines and generate their own evolution, even though the direction that has to be taken would probably not appear very clear since the beginning. Furthermore, crossroads constitutes flux spaces where actors from different industrial sectors, public institutions, associations, and communities can get together allowing the shaping of new evolving ecosystems. Therefore, organization studies should even more focus beyond single organizations, revealing basic principles of the complex adaptive systems embedded at their crossroads. These may be explored by integrating approaches from different disciplines and mixing methods from network dynamics and sociology, as well as geography and urban studies.