IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04893134.html
   My bibliography  Save this paper

Portrait des followers des influenceurs virtuels : typologie des followers et exploration de leur relation avec Lil Miquela

Author

Listed:
  • Sahar Dridi

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel)

Abstract

L'émergence des influenceurs virtuels, tels que Lil Miquela, transforme le marketing d'influence en créant des connexions émotionnelles avec les consommateurs via des interactions parasociales. Cette étude examine comment ces interactions influencent les perceptions des consommateurs, leur attachement émotionnel et leurs comportements d'achat. À travers une analyse netnographique des followers de Lil Miquela, nous explorons les relations parasociales avec les influenceurs virtuels et identifions quatre types distincts de followers.

Suggested Citation

  • Sahar Dridi, 2025. "Portrait des followers des influenceurs virtuels : typologie des followers et exploration de leur relation avec Lil Miquela," Post-Print hal-04893134, HAL.
    • Handle: RePEc:hal:journl:hal-04893134
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04893134. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.