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Trust in insurance: The importance of experiences

Author

Listed:
  • Christophe Courbage
  • Christina Nicolas

    (UNILIM - Université de Limoges, LAPE - Laboratoire d'Analyse et de Prospective Economique - GIO - Gouvernance des Institutions et des Organisations - UNILIM - Université de Limoges)

Abstract

This paper investigates the predictors of trust in insurance and the importance of experiences in a cross‐country setting using a recent insurance industry survey conducted in seven industrialized countries. Preliminary data analysis reveals a very high prevalence of bad experiences with insurance whereby more than 50% of respondents acknowledge having had a bad experience with insurance. Our main findings show that experiences with insurance are one of the most important factors influencing trust in insurance, with the negative effect of a bad experience being more pronounced than the positive effect of a good experience. We also find that trust in insurance is higher among females, younger and less educated individuals, while being lower among individuals with higher insurance literacy. Additionally, access to insurance information through the internet is associated with lower trust in insurance, while higher trust is observed among individuals using newspapers and magazines.

Suggested Citation

  • Christophe Courbage & Christina Nicolas, 2020. "Trust in insurance: The importance of experiences," Post-Print hal-04881100, HAL.
    • Handle: RePEc:hal:journl:hal-04881100
    DOI: 10.1111/jori.12324
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    Cited by:

    1. Ressel, Juliane & Völler, Michaele & Murphy, Finbarr & Mullins, Martin, 2024. "Addressing the notion of trust around ChatGPT in the high-stakes use case of insurance," Technology in Society, Elsevier, vol. 78(C).

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