IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04875644.html
   My bibliography  Save this paper

Comparer des pommes à des oranges: L'ambivalence des consommateurs à l'égard d'une éco-innovation—le marquage laser des fruits biologiques

Author

Listed:
  • J. Pfiffelmann
  • O. Untilov

    (Audencia Business School)

  • J. John Thøgersen
  • A. Aline Gengenbach
  • C. Chiara Mionetto

Abstract

This article examines the influence of laser-marked labeling over plastic sticker labeling for organic fruits on attitude toward the product and intention to try the product. Perceived environmental friendliness and perceived healthfulness may function as parallel mediators between laser-marked labeling and consumers' attitudes and behaviors, with fruit peel edibility as a moderator of these relationships. In a between-subjects experiment, 396 participants were exposed to an organic fruit with a laser-marked or a plastic sticker label for which the fruit peel was edible or not. While the laser-marked label increases perceived environmental friendliness only when the fruit's peel is not edible, it exerts a direct negative effect on the attitude toward the product. Results of a post-hoc qualitative study further uncover the motives and barriers toward laser-marking technology.

Suggested Citation

  • J. Pfiffelmann & O. Untilov & J. John Thøgersen & A. Aline Gengenbach & C. Chiara Mionetto, 2025. "Comparer des pommes à des oranges: L'ambivalence des consommateurs à l'égard d'une éco-innovation—le marquage laser des fruits biologiques," Post-Print hal-04875644, HAL.
    • Handle: RePEc:hal:journl:hal-04875644
    DOI: 10.1177/07673701241307479
    Note: View the original document on HAL open archive server: https://hal.science/hal-04875644v1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04875644. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.