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Proposition d'un cadre d'étude de la relation prix/valeur : Application aux travaux du colloque prix & valeur et contributions au marketing durable

Author

Listed:
  • Christine Lambey-Checchin

    (CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020])

Abstract

Le papier propose une rétrospective des recherches présentées aux neuf éditions précédentes du colloque prix & valeur à l'aune de l'étude du lien prix-valeur. Sur la base de la littérature sur la valeur (Blut et al., 2023), un cadre d'analyse est proposé pour mieux comprendre la place et les mécanismes associés à la variable prix et des sacrifices dans les modèles de la valeur. La structuration des travaux selon les approches transactionnelles et relationnelles des stratégies marketing permet d'enrichir l'analyse du rôle de ces notions au sein du processus de décision. Enfin, le contexte du développement durable qui s'impose aux organisations se traduit dans les recherches sur le prix et la valeur et offre des perspectives de recherche.

Suggested Citation

  • Christine Lambey-Checchin, 2024. "Proposition d'un cadre d'étude de la relation prix/valeur : Application aux travaux du colloque prix & valeur et contributions au marketing durable," Post-Print hal-04873410, HAL.
    • Handle: RePEc:hal:journl:hal-04873410
    Note: View the original document on HAL open archive server: https://hal.science/hal-04873410v1
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