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The co-evolution of EMNEs and market actors’ institutional works in emerging economies: The case of Korean music agencies in Vietnam

Author

Listed:
  • Arthur Nguyen

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Research on the coevolutionary approach of Emerging Economy Multinationals (EMNEs) in emerging economies often silences the evolution of EMNEs' symbolic capacities during their institutional works to shape local markets. Our research fills this gap by investigating how the institutional works of Korean music agencies (KMAs) co-evolve with the institutional works of the Vietnamese market actors in shaping the K-pop music category. Through a longitudinal single case study filled with archival data and interviews, we identify cultural bricolage and cultural engineering as two dimensions of symbolic capacities the KMAs develop during their institutional works. The more specialized the K-pop music category, the more the KMAs' symbolic capacities evolve from cultural bricolage to cultural engineering.

Suggested Citation

  • Arthur Nguyen, 2024. "The co-evolution of EMNEs and market actors’ institutional works in emerging economies: The case of Korean music agencies in Vietnam," Post-Print hal-04854136, HAL.
    • Handle: RePEc:hal:journl:hal-04854136
    DOI: 10.59876/a-a99y-ffk7
    as

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