Gender Based Mood Analysis on Purchase of Wrist Watches in Bangalore, Karnataka
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DOI: 10.20448/journal.500.2021.83.61.68
Note: View the original document on HAL open archive server: https://hal.science/hal-04850665v1
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References listed on IDEAS
- Gerald Zaltman, 2016. "Marketing’s forthcoming Age of imagination," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 99-115, December.
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Keywords
Gender based; Purchase decision; Mood analysis; Marketing communication;All these keywords.
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