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Does Gopay Helps Customers In Obtaining Product Discounts As A Form Of E-Wallet?

Author

Listed:
  • Devi Kinara
  • Ahmed Atil

    (ESC [Rennes] - ESC Rennes School of Business)

  • Anindia Pratiwi Putri

Abstract

This research is purposed to understand how GoPay might help customers in obtaining promoted products. By capturing the increasing usage of e-wallet among Indonesian, this research has objective of understanding customer's usage in terms of convenience, security, and satisfaction. Furthermore, a comprehensive literature review is conducted to build necessary hypotheses. Those hypotheses are tested through survey, which then analyzed using regression analysis in SPSS. The result show strong positive correlation when all three variables are combined. This study contributes to emerging business to involve e-wallet in their selling strategy. As well as helping e-wallet provider to enhance their convenience and security factor, this study is aimed to increase public awareness regarding this matter.

Suggested Citation

  • Devi Kinara & Ahmed Atil & Anindia Pratiwi Putri, 2024. "Does Gopay Helps Customers In Obtaining Product Discounts As A Form Of E-Wallet?," Post-Print hal-04847594, HAL.
    • Handle: RePEc:hal:journl:hal-04847594
    Note: View the original document on HAL open archive server: https://hal.science/hal-04847594v1
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