IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04825046.html
   My bibliography  Save this paper

Restaurants and Delivery Platforms: a Comparative Approach to the Strategies of Traditional and Fast-food Restaurants
[Restaurants et plateformes de livraison : une approche comparative des stratégies des restaurants traditionnels et rapides]

Author

Listed:
  • Sterenn Lebayle

    (ACT - Analyse des Crises et Transitions - LABEX ICCA - UP13 - Université Paris 13 - Université Sorbonne Nouvelle - Paris 3 - CNRS - Centre National de la Recherche Scientifique - UPCité - Université Paris Cité - Université Sorbonne Paris Nord - Université Sorbonne Paris Nord)

Abstract

This article looks at the relationship between restaurants and delivery platforms. Based on a qualitative survey, it highlights two strategies for integrating delivery to the restaurant. On the one hand, traditional restaurants adopt an opportunistic strategy characterised by a lack of investment to support delivery, volumes limited by available production capacity, but tolerance for a high level of commission. On the other hand, fast-food restaurants adopt a more proactive strategy, characterised by higher production volumes, but less tolerance for commissions, which are passed on to consumers and the level of which is closely negotiated with the platforms.

Suggested Citation

  • Sterenn Lebayle, 2024. "Restaurants and Delivery Platforms: a Comparative Approach to the Strategies of Traditional and Fast-food Restaurants [Restaurants et plateformes de livraison : une approche comparative des stratég," Post-Print hal-04825046, HAL.
    • Handle: RePEc:hal:journl:hal-04825046
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04825046. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.