Social media interactions, purchase intention, and behavioural engagement on social networking platforms: The mediating role of source and content factors
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DOI: https://doi.org/10.1016/j.jbusres.2021.12.031
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Cited by:
- Phillips, Duygu & Moore, Curt B. & Rutherford, Matthew W., 2025. "Legitimating language and emotional tone in antenarratives: A cultural entrepreneurship perspective," Journal of Business Research, Elsevier, vol. 186(C).
- Shaheer, Noman & Chen, Liang & Yi, Jingtao & Li, Sali & Su, Huiwen, 2024. "Network effects, word of mouth, and entry performance: A study of digital freemium products," Journal of World Business, Elsevier, vol. 59(6).
- SHWEDEH Fanar & DABASH Amro & DABBAGH Tamadher AL & ABURAYYA Ahmad, 2024. "Enhancing Marketing Personalized Shopping Recommendations in the UAE: Leveraging Logic Mining and Advanced Technologies," Foundations of Management, Sciendo, vol. 16(1), pages 345-358.
- Liao, Junyun & Chen, Jiada, 2024. "The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos," Journal of Business Research, Elsevier, vol. 185(C).
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Keywords
Social media; Social media interactions; Information adoption model; Value co-creation; Purchase intention; Behavioural engagement;All these keywords.
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