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Patrons de business models fondés sur les données : le cas des startups du secteur de l’assurance

Author

Listed:
  • Bahhar Mariam
  • Isabelle Bourdon

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Julian Schirmer

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier, UM - Université de Montpellier)

Abstract

Les patrons de business models, traduction de « Solution business model patterns » (SBMP), jouent un rôle central dans l'innovation de business models (BM). La recherche montre que la plupart des réinventions de BM sont une recombinaison de patrons existants. Des recherches récentes ont mis en évidence des patrons de business models fondées sur les données, traduction de « data-driven solution business model patterns » (DD-SBMP), sans spécification sectorielle, limitant ainsi leur valeur pour le secteur de l'assurance. Dans cet article, nous avons analysé de manière systématique les DDBM de 121 startups du secteur de l'assurance, et avons identifié 13 patrons de business models fondées sur les données (DD-SBMP). Ce travail élargit la recherche effectuée sur les business models fondées sur les données et vise à aider les professionnels de l'assurance dans leurs efforts d'innovation en matière de business model.

Suggested Citation

  • Bahhar Mariam & Isabelle Bourdon & Julian Schirmer, 2024. "Patrons de business models fondés sur les données : le cas des startups du secteur de l’assurance," Post-Print hal-04777560, HAL.
    • Handle: RePEc:hal:journl:hal-04777560
    as

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