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La Blockchain et l'IA : Accélérateurs de la Transition Écologique dans le Secteur de la Livraison ?

Author

Listed:
  • Marroi Laaraj

    (MBS - Montpellier Business School, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Samuel Fosso Wamba

    (TBS - Toulouse Business School)

  • Walid A Nakara

    (MBS - Montpellier Business School)

  • Régis Meissonier

    (UM - Université de Montpellier, Mémoires - Institut d'Administration des Entreprises (IAE) Montpellier - UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

Abstract

Ce cas analyse le programme ColisActiv', qui promeut des livraisons durables via la blockchain et l'IA. Porté par SmartB et SoFUB, ce projet vise à optimiser la logistique du dernier kilomètre en France. La blockchain assure la traçabilité des opérations entre les acteurs. L'IA améliore la prédiction de la demande. Après un an, le programme rencontre des difficultés liées à sa complexité. L'étude explore des solutions pour en améliorer l'efficacité : adaptation du modèle opérationnel, renforcement de la communication, révision de la stratégie marketing. Ce cas met en lumière l'apport des technologies émergentes pour soutenir l'innovation durable dans la logistique urbaine. Il souligne aussi l'importance de l'agilité dans la gestion d'un écosystème d'affaires impliquant de multiples parties prenantes.

Suggested Citation

  • Marroi Laaraj & Samuel Fosso Wamba & Walid A Nakara & Régis Meissonier, 2024. "La Blockchain et l'IA : Accélérateurs de la Transition Écologique dans le Secteur de la Livraison ?," Post-Print hal-04766712, HAL.
    • Handle: RePEc:hal:journl:hal-04766712
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