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Marketing Digital : SEO, SEA, ChatGPT

Author

Listed:
  • Maria Mercanti-Guérin
  • Nadr El Hana

    (LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School)

  • Patrik Roussel

Abstract

Un livre de révision et d'entraînement sur le cours de marketing digital : fiches de cours, QCM et exercices corrigés Clair et accessible, cet outil de révision est idéal dans le cadre d'un cours sur le marketing digital. Composé de 16 fiches, il se concentre sur les principales notions à connaître pour maîtriser : les techniques de création, d'analyse et de gestion de sites Web ; les stratégies de référencement et l'optimisation de la e-réputation ; les outils pour animer des communautés et effectuer de la publicité ciblée ; les développements du Web 3.0, de l'utilisation de l'IA en marketing et des technologies disruptives comme la blockchain et les NFT.

Suggested Citation

  • Maria Mercanti-Guérin & Nadr El Hana & Patrik Roussel, 2024. "Marketing Digital : SEO, SEA, ChatGPT," Post-Print hal-04726603, HAL.
    • Handle: RePEc:hal:journl:hal-04726603
    as

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    Keywords

    Marketing digital; SEO; SEA; Chat GPT;
    All these keywords.

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