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Féroce transparence et doux enfermement : comment les plates-formes collaboratives vous contrôlent

Author

Listed:
  • Benjamin Benoit

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Agnès Mazars-Chapelon

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Fabienne Villesèque-Dubus

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Gérald Naro

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

Abstract

L'utilisateur adhère et se conforme ainsi à un système de croyances qui ne sont pas forcément les siennes mais bien celles de la plate-forme. L'ouverture collaborative de l'économie du partage depuis le début de ce siècle se conjugue avec, pour reprendre le terme employé par le philosophe Gilles Deleuze, une « société de contrôle » qui se déploie dans la sphère privée des comportements des individus. Le philosophe, au tout début des années 1990, avait cette intuition prémonitoire : « Le langage numérique du contrôle est fait de chiffres, qui marquent l'accès à l'information, ou le rejet. On ne se trouve plus devant le couple masse-individu. Les individus sont devenus des dividuels, et les masses, des échantillons, des données, des marchés ou des banques ».

Suggested Citation

  • Benjamin Benoit & Agnès Mazars-Chapelon & Fabienne Villesèque-Dubus & Gérald Naro, 2024. "Féroce transparence et doux enfermement : comment les plates-formes collaboratives vous contrôlent," Post-Print hal-04725442, HAL.
    • Handle: RePEc:hal:journl:hal-04725442
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