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Cas Milémil, chaussures Made in France - Quand la volonté d’acheter français renforce un écosystème d’affaires local

Author

Listed:
  • Blandine Ageron

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

  • Olivier Lavastre

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

Abstract

La Très Petite Entreprise Milémil est un créateur de chaussures « Made in France ». Son insertion et sa participation active dans un écosystème d'affaires local renaissant depuis quelques années lui permettent de développer son activité. Compte tenu de sa petite taille, les relations qu'elle entretient avec l'ensemble des parties prenantes présentent des caractéristiques bien singulières.

Suggested Citation

  • Blandine Ageron & Olivier Lavastre, 2021. "Cas Milémil, chaussures Made in France - Quand la volonté d’acheter français renforce un écosystème d’affaires local," Post-Print hal-04717673, HAL.
    • Handle: RePEc:hal:journl:hal-04717673
    as

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