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La spiritualité dans la consommation

Author

Listed:
  • Max Poulain

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Over the last twenty years, research developments in the sociology of religions may interest researchers in marketing. The spiritual theme is progressively positioning itself in the world of consumption. Because of the quantity of the cultural products, concept stores that build offers around spirituality are developing more and more with strong experiential marketing approaches.

Suggested Citation

  • Max Poulain, 2021. "La spiritualité dans la consommation," Post-Print hal-04695738, HAL.
    • Handle: RePEc:hal:journl:hal-04695738
    as

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