The Impact Of Emotions In The Initialization Of Innovative Company Governance : Proposal For A Conceptual Framework Through Design Thinking[L'Impact Des Émotions Dans L'Initialisation De La Gouvernance De L'Entreprise Innovante : Proposition D'Un Cadre Conceptuel Par Le Design Thinking]

Our study explores the impact of Design Thinking (DT) (Brown 2008) on the performance of innovative companies during the initialization phase of governance within the specific framework of seed funding. Our analysis highlights the role of DT in understanding the emotional mechanisms (Goglin 2020) necessary to optimize stakeholder relationships in a context of uncertainty. In this article, we analyze how DT improves decision-making, fosters social innovation, and how its integration into governance can lead to financing strategies that are consistent with those defined during the business plan design. Through a literature review, we observe that emotional levers can influence the performance of innovative companies, while suggesting that DT can develop more informed financing strategies by better leveraging cognitive mechanisms. Our article opens up future opportunities on the theoretical approach to specific tools based on empathetic and narrative methods, or informational exchanges between factual and conceptual environments, to better understand the needs of both investors and entrepreneurs. This can lead to better communication between stakeholders, helping to manage, for example, 'adverse selection' and 'information asymmetry' (Kaplan and Stromberg 2003; Lerner 1994). By focusing particularly on the interrelational exchanges of stakeholders, this exploratory study emphasizes the importance of integrating DT to reduce the sense of uncertainty (Wallmeroth, Wirtz, and Groh, 2018), thereby optimizing the company's financial and operational performance at a crucial stage of its development: the due diligence phase.