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Numérique et parcours client dans l'immobilier

Author

Listed:
  • Fana Rasolofo-Distler

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

Le numérique a reconfiguré le secteur de l'immobilier et a transformé les pratiques professionnelles et les relations clients. Certains clients sont devenus de vrais experts et les entreprises développent des stratégies d'enrôlement afin de bénéficier de leurs savoirs pour optimiser leur marketing, leurs produits et leurs services. Les réseaux sociaux peuvent faire ou défaire la réputation des agences, celles-ci étant par ailleurs de plus en plus souvent indépendantes et 100 % digitales. On peut aussi désormais visiter un bien depuis son smartphone et imaginer des travaux en réalité virtuelle. Cet ouvrage détaille ces nouvelles pratiques issues du numérique qui bouleversent toutes les professions de l'immobilier et propose des pistes pour se les approprier.

Suggested Citation

  • Fana Rasolofo-Distler, 2024. "Numérique et parcours client dans l'immobilier," Post-Print hal-04691476, HAL.
    • Handle: RePEc:hal:journl:hal-04691476
    as

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