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Pratiques différentes, pratiques innovantes : que dit le marketing des PME ?

Author

Listed:
  • Laure Ambroise

    (UJM - Université Jean Monnet - Saint-Étienne, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Andria Andriuzzi

    (UJM - Université Jean Monnet - Saint-Étienne, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Nathalie Fleck

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Isabelle Prim-Allaz

    (UL2 - Université Lumière - Lyon 2, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

No abstract is available for this item.

Suggested Citation

  • Laure Ambroise & Andria Andriuzzi & Nathalie Fleck & Isabelle Prim-Allaz, 2024. "Pratiques différentes, pratiques innovantes : que dit le marketing des PME ?," Post-Print hal-04659538, HAL.
    • Handle: RePEc:hal:journl:hal-04659538
    Note: View the original document on HAL open archive server: https://hal.science/hal-04659538
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