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Big data, IA, ChatGPT… Dans les PME aussi, la donnée est devenue incontournable

Author

Listed:
  • Théo Justy

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Estelle Pellegrin-Boucher

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Julien Granata

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Denis Lescop

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

Abstract

Des outils d'analyse de « big data », le cloud ou encore ChatGPT sont de plus en plus utilisés dans les petites structures, y compris dans des secteurs traditionnellement peu technophiles.

Suggested Citation

  • Théo Justy & Estelle Pellegrin-Boucher & Julien Granata & Denis Lescop, 2024. "Big data, IA, ChatGPT… Dans les PME aussi, la donnée est devenue incontournable," Post-Print hal-04645482, HAL.
  • Handle: RePEc:hal:journl:hal-04645482
    as

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