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Business Model Canvas and SME sustainability in a hostile environment: A meta-analysis in the Congolese context
[Business Model Canvas et pérennité des PME en environnement hostile : Une méta-analyse en contexte congolais]

Author

Listed:
  • Paul Omandji Lokonde

    (ULK - Université Libre de Kinshasa, École Grégoire-Ferrandi (Paris))

  • François Durrieu

    (Kedge BS - Kedge Business School)

Abstract

The purpose of this paper is to explore the impact of hostile environment on SME's sustainability via the Business Model Canvas (the model). In terms of the size and especially their limited resources, it is difficult to sustain their business if they don't use resilient business model to cope with the hostility of business environment. The goal of the paper is to validate the model to highlight the importance of the Business Model as a tool for resilient SME to environmental constraints and to identify some business models that would be suitable for such SMEs operating in hostile environments. We applied this research to Democratic Republic of Congo (DRC) SME and defined business models to avoid by Congolese SME in hostile environments.

Suggested Citation

  • Paul Omandji Lokonde & François Durrieu, 2023. "Business Model Canvas and SME sustainability in a hostile environment: A meta-analysis in the Congolese context [Business Model Canvas et pérennité des PME en environnement hostile : Une méta-analy," Post-Print hal-04638068, HAL.
    • Handle: RePEc:hal:journl:hal-04638068
    DOI: 10.3917/mss.035.0074
    as

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