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Being sensitive to audience clicks: what disconnection practices for digital communication workers?
[Être sensibles aux clics des publics : quelles pratiques de déconnexion pour les travailleur•euses de la communication numérique ?]

Author

Listed:
  • Sara Germain

    (UQAM - Université du Québec à Montréal = University of Québec in Montréal)

  • Claire Estagnasié

    (UQAM - Université du Québec à Montréal = University of Québec in Montréal, UniCA - Université Côte d'Azur, GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur, LabCMO - Laboratoire de communication médiatisée par ordinateur - UQAM - Université du Québec à Montréal = University of Québec in Montréal, CIRST - Centre interuniversitaire de recherche sur la science et la technologie - UdeM - Université de Montréal - UQAM - Université du Québec à Montréal = University of Québec in Montréal, RECOR - Groupe de recherche sur la Communication Organisante)

  • Valérie Reid
  • Camille Alloing

    (UQAM - Université du Québec à Montréal = University of Québec in Montréal)

Abstract

The aim of this paper is to draw a holistic portrait of the affective work required of community managers (CMs) in Quebec. By adopting a critical stance towards the dual platformization required of CMs, we address the issues of hyperconnection and technostress associated with their occupation. Special attention is given to the disconnection tactics used by CMs to compensate for their dependence on platforms. The data presented are based on research carried out as part of a funded project on CM work in Quebec (online ethnography of 30 organizations, 33 interviews with CMs, and two focus groups).

Suggested Citation

  • Sara Germain & Claire Estagnasié & Valérie Reid & Camille Alloing, 2024. "Being sensitive to audience clicks: what disconnection practices for digital communication workers? [Être sensibles aux clics des publics : quelles pratiques de déconnexion pour les travailleur•eus," Post-Print hal-04621998, HAL.
    • Handle: RePEc:hal:journl:hal-04621998
    Note: View the original document on HAL open archive server: https://hal.science/hal-04621998
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    More about this item

    Keywords

    social networks; platformization; hyperconnection; tactics; disconnection; réseaux sociaux; plateformisatio; Hyperconnexion; affect; tactiques; Déconnexion;
    All these keywords.

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