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Managing the Standardization Knowledge Codification Paradox

Author

Listed:
  • Hiam Serhan

    (AgroParisTech)

  • Doudja Saïdi-Kabeche

    (SADAPT - Sciences pour l'Action et le Développement : Activités, Produits, Territoires - AgroParisTech - Université Paris-Saclay - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

Abstract

In a connected society and organizations working with digitized business models, standards will have more important roles than ever in shaping activity systems content, structure, and governance. While the standardization conformity/innovation duality has received great attention in literature, little research has been done on the role of managers in managing the tensions of knowledge codification required during ISO 9001 standard implementation. By utilizing Danone's Networking Attitude experience as a case study, the authors address this gap by exploring how managerial skills and practices were used to overcome the cognitive and emotional tensions related to internal knowledge codification, transfer, and use. The main contribution is to elucidate the role of managers in resolving these paradoxes and creating innovation capabilities. Further, they demonstrate the mutually beneficial relationship between knowledge codification and innovation if knowledge management is approached more as an evolving pragmatic knowing than a technical means that may create rigidity and resistance.

Suggested Citation

  • Hiam Serhan & Doudja Saïdi-Kabeche, 2020. "Managing the Standardization Knowledge Codification Paradox," Post-Print hal-04616850, HAL.
    • Handle: RePEc:hal:journl:hal-04616850
    DOI: 10.4018/978-1-7998-2181-6.ch007
    as

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